For a country with a strong legacy of technologically advanced companies, Taiwan’s startup scene is seriously lagging its Asian peers. One big exception is Appier, which at the end of last year became the country’s second-ever unicorn.
Appier provides AI-based solutions to the marketing industry, helping brands and retailers predict consumer behaviour and make more precise customer decisions.
Winnie Lee has been with the company since the start, and as COO she is responsible for building and scaling the company’s operations, while helping to drive its business strategy. Over the past few years, this has included a number of major acquisitions, such as the purchase of Japan-based AI startup Emotion Intelligence (Emin) in October of last year.
Business growth was given a boost in November last year when Appier raised $80 million, which brought total investment to date to $162 million and finally cemented unicorn status. The latest round of funding is to be used to expand in Asia. In June, Appier said that it was also beginning expansion into Europe.
“The shift to digital business has been accelerated as people everywhere have changed how they work, play, shop, and socialize,” Lee tells Business Insider. “AI will continue to play a critical role in providing businesses with intelligence that helps them adapt quickly to evolving customer needs driven by ongoing social and economic changes.”