WILLIAM TANUWIJAYA Tokopedia

Tokopedia

William Tanuwijaya

CEO and Founder, Tokopedia

Tokopedia’s mission of using technology to make retail accessible to all appears to be paying off. By July, the Indonesian e-commerce company, cofounded and led by William Tanuwijaya, had more than 8 million small and midsize businesses on the platform, most of which were first-time entrepreneurs.

In large part Tokopedia’s success has been due to its understanding of localized needs. For example, Indonesia’s large population was very much cash-based and wary of online payments.

To counter this, Tokopedia became the first domestic tech company to introduce an escrow payment method. The company has also established payment points in up to 500,000 minimarkets across the country’s vast geography.

Tanuwijaya began his own entrepreneurial journey in 2009 when he launched Tokopedia to the Indonesian market. His idea was to level the playing field for all commerce stakeholders, including merchants, customers and anybody looking to set up their own business.

"Today we're evolving to become a super ecosystem to further achieve our mission of democratizing commerce through technology in Indonesia," Tanuwijaya tells Business Insider. "This vision connects buyers, sellers, and partners in the platform, helping them create opportunities and achieve more."