TSAI PEI CHUN Po Chun Corp

Po Chun Corp

Tsai (Patty) Pei-chun

CEO, Po Chun Corp

Taiwan-based Pou Chen Group (PCG) has a customer list that is a who’s who of footwear — Nike, Adidas, Timberland, Converse, and Crocs, to name a few. The company is the world’s largest branded athletic and casual footwear manufacturer and says it can produce as many as 300 million shoes a year.

Heading up the family-owned business as CEO is Tsai Pei-Chun, aka Patty Tsai, who was just 32 when she took over the business from her father and company founder Tsai Chi-jui in 2012. PCG employs somewhere in the region of 360,000 people and has manufacturing facilities in Taiwan, mainland China, Indonesia, Vietnam, Mexico, and more.

A Wharton graduate, Tsai quickly got to work overhauling the business and addressing legacy issues within the giant corporation, bringing the company back to profit in 2018 after several years of downturn.

Shortly before the firm’s 50th anniversary last year, she began changing the old guard, retiring or reassigning the first generation of company executives and consolidating the corporate structure and company culture, in particular PCG’s reportedly paramilitary management style.

Tsai is now in full control of executive management and is continuing to modernize the group, with an emphasis on bringing in a more diverse talent pool from outside the traditional manufacturing sector.