CEO and Founder, Acronis
As founder of Eight Inc., Tim Kobe’s legacy is well established. Hired by Steve Jobs to design the first Apple retail store, Kobe is rightly credited as a design pioneer. Now based out of Singapore, he is working with Asian companies to integrate design experience into their business operations.
At the center of Kobe’s approach is the power of design to change how people think, feel, and act. Kobe stresses he doesn't design for consumers or users but for humans, complete with their complex emotions and desires.
This philosophy is reflected in his firm’s recent work in China — a museum-like immersive showroom for automotive startup Weltmeister, an offline store for online car dealer Guazi, a flagship gym experience for digital fitness startup Keep. Kobe is changing how many Asian company’s think about design.
"There are no shortages of opportunities for designs to improve the lives of people and how we interact, impact, and improve our relationships with one another in our environment,” Kobe tells Business Insider. "I believe in an approach to living and creating successful outcomes for people. The act of creating value is fundamental to what design should be able to oﬀer."