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Scott Stuber, VP of Original Film at Netflix, is leading the charge to make the streaming company a major respected player in film, and transform streaming video’s place in the movie business in the process.
As the coronavirus pandemic shuttered movie theaters globally, Netflix became the king of the summer blockbuster with action films like “Spenser Confidential,” “Extraction,” and “The Old Guard,” which the company says were each watched by more than 70 million households in their first four weeks on the service.
The streaming giant conquered projects of critical acclaim last year with “The Two Popes,” “The Irishman,” and “Marriage Story.” And, Stuber, a producer and former Universal exec, has used his Hollywood ties to make inroads with cinema owners, an industry that previously clashed with Netflix for not offering theaters exclusive windows to screen its films.
Movies fill an important role in Netflix's slate. Netflix has said about one-third of its total viewing is films, a ratio that tended to remain constant despite catalog differences between regions. Films can also have huge international appeal, as the recent growth of the global box office has shown.
As more Hollywood studios launch their own streaming services, and take their films off Netflix, the company has beefed up its originals to satisfy subscribers and gain new ones. And it has created a new business model for blockbuster films outside of the theater.
"Scott has found, and continues to find, a balance between the traditional Hollywood model and Netflix's innovations," Noah Baumbach, the director of “Marriage Story,” previously told Business Insider.
Stuber aims to greenlight 60 original films a year with budgets ranging from $20 million to $200 million, including independent films, documentaries, comedies, non-English-language titles, and blockbusters.