PIOTR HOLUBOWICZ SEE Di A

SEEDiA

Piotr Holubowicz

CEO and Cofounder, SEEDiA

SEEDiA is one of the most exciting companies to come out of Poland in recent years, having won awards across the continent for its innovative smart city designs.

From smart bus shelters through to trash cans and benches, SEEDiA harnesses solar power to make your surroundings, publicly or privately owned, interactive and accessible.

"I built our very first prototype for a solar-powered bench way back in 2015, but even then I knew I was going to need someone with a little more business experience,” Piotr Holubowicz, SEEDiA’s cofounder and CEO, tells Business Insider.

He went on to reach out to Artur Racicki, a well-known serial entrepreneur in Krakow, over Facebook Messenger, and the company was formed a short time later.

Today, Holubowicz and Racicki are guiding the company during its own “COVID transformation” plan, releasing a special line of solar-powered hand sanitizers designed for public places, offices, and shopping malls.

"The public sector makes up the majority of our clientele, because so much of our work is around ‘smart’ city spaces,” Holubowicz says. “But we’ve seen increasing interest from business clients that are doing what they can to adapt to the new normal.”