MARTIN WHITTAKER Ike Abakah for Business Insider

Ike Abakah

Martin Whittaker

CEO, JUST Capital

Just Capital, a nonprofit backed by hedge-fund billionaire Paul Tudor Jones, has been busier than ever. The worldwide movement caused by George Floyd's killing by Minneapolis police officers has pushed companies and asset managers to try to better understand themselves and their portfolios. And that’s where Just Capital, which helps companies and their investors stay accountable on factors like diversity, comes in.

Whittaker, in an interview with Business Insider, described the "intense" demand for data when it comes to diversity and health safety policies. "I think what's happened with COVID-19 and the protests is the role of business became just very prominent. It was pretty clear that companies can't sit it out, they can't be silent on issues of diversity, equity, and inclusion. They can't be silent on health protection of their workforce," he said.

In a more recent interview with Business Insider, he outlined the goals for the nonprofit he heads, "We want to be the most trusted, authoritative, independent ranker of just business behavior."