When relations between India and China deteriorated earlier this year, Chinese-owned handset brand Xiaomi responded to a potential consumer boycott by launching its own "Made in India" campaign. Managing director Manu Kumar Jain joined in, posting on Twitter, "We are more Indian than anyone else."
Jain pointed to the achievements the brand had made after just six years of operations in India: all phones made in India, an Indian R&D center, an all-Indian leadership team managing 50,000 employees.
What Jain didn’t mention was how Xiaomi has become the No. 1 smartphone brand in India in such a short time.
Jain joined Xiaomi India at the beginning of its India journey in 2014. A former consultant at McKinsey and founder at a tech startup, he's navigated the brand to success in a challenging market.
The company now has just over 31% share of the handset market, well ahead of rivals such as Vivo and Samsung. Other products, such as its smart TV and the recently launched Mi Notebook, are also the fastest-selling products in their respective categories.