CEO, Yum China
ADM Capital Foundation
While many investment firms are now talking a good game in terms of sustainable investing, Lisa Genasci has a 15-year track record of being at the forefront of ethically minded funding.
Genasci founded ADM Capital Foundation (ADMCF) in 2006 as a philanthropic vehicle to provide strategic funding and other support to organizations that work towards environmental health and conservation in Asia.
The foundation was established as part of Hong Kong-based investment advisor ADM Capital, which had recognized the need for impact funding that was both innovative and replicable.
ADMCF supports projects in five key areas: marine ecology, water security, air quality, wildlife trade, and forestry-conservation finance.
Genasci, who prior to founding ADMCF worked for a decade at the Associated Press, has been a pioneering voice in the environmental space, creating research, and industry partnerships. Examples include the funding of China Water Risk, which works to tackle water security and stress in China, and Aarambh India, the country’s first online resource portal against the sexual abuse of children.