JOANNE TAYLOR Ampol

Caltex Australia

Joanne Taylor

Executive General Manager of Convenience Retail, Caltex Australia

Joanna Taylor's appointment to lead service station Ampol’s (formerly Caltex) retail turnaround in Australia raised a few eyebrows among industry observers.

During an earnings call in August 2019, investors questioned the new retail strategy and Taylor's role in driving it. She'd previously run the Ampol people function.

Taylor said that the criticism was understandable, given the amount of change the company had undergone in a short time, but it has not stopped her efforts to evolve the Ampol retail model and implement the strategy to expand its network of service stations into upmarket convenience stores.

Last November, Ampol teamed up with retail giant Woolworths to open 250 cobranded stores at Ampol sites. In the same month, the company announced a collaboration with UberEats to deliver products from 300 stores nationally. Taylor said at the time that the move was a natural extension of the brand’s push to deliver more convenience for customers.

"We are seeing an ongoing shift to convenience across the retail sector," Taylor tells Business Insider, "and our strategy is about leveraging our market-leading position in fuel, innovative formats, high-quality products, and technology to provide consumers with more reasons to choose Ampol."