Executive Vice President of Operations, Whole Foods
Resale is exploding in spite of the pandemic. And thredUp, a leading resale marketplace, is one of the biggest companies capitalizing on this growth. The platform is making gains with a Gen Z focused interface and strategic partnerships with retailers like Walmart and JCPenney.
Cofounder and CEO James Reinhart originally started the company in 2009 to facilitate the swapping of men’s shirts. Since then, Reinhart has helmed a variety of projects and partnerships to make thredUp a leading player in the resale sector, which is projected to reach $64 billion by 2025 and overtake fast fashion by 2029, according to a recent report from thredUp.
“The future is bright for resale, but we’re staying heads down to figure out more innovative ways to do good for consumers and for the planet,” Reinhart says.
In addition to reducing clothing waste by circulating clothes in its online marketplace, Reinhart helped launch the company’s Resale-as-a-Service (RAAS) platform, which gives retailers the tools to launch a resale marketplace of their own. Under Reinhart’s leadership, thredUp has partnered with a variety of major retailers including Walmart, Gap, and JCPenney.
“I’m proud that thredUP is leading this monumental shift toward conscious consumption, giving people an accessible way to shop sustainably without sacrifice,” Reinhart says.