JAIME ROGOZINSKI bycompany

WallStreetBets

Jaime Rogozinski

Founder, WallStreetBets

Jaime Rogozinski, the founder of the popular subreddit WallStreetBets, is changing the conversation around investing. The moniker WallStreetBets "screams risk," Rogozinski says.

In what's historically been categorized as a stodgy institution filled with old-timers touting dollar-cost-averaging and buy-and-hold strategies, Rogozinski is flipping things upside down. His forum is catered to those trying to strike it big and quickly.

Out of frustration, curiosity, and the desire to wager with more at stake, Rogozinski brought WallStreetBets to life in 2012.

And his timing couldn't have been better. With brokerage commissions now at zero, the gamification of trading on the rise, and retail traders growing in numbers by the day, WallStreetBets is booming.

"The subreddit has doubled in size since 2012," he tells Business Insider. "If we continue that trend we'll be at 1.6 million by the end of this year."