IDA TIN Noam Galai Getty Images

Noam Galai/Getty Images

Ida Tin

CEO and Cofounder, Clue

It’s an app used by millions of women worldwide, and has taken discussion of the menstrual cycle out of hushed conversations and into the mainstream. Ida Tin can point to evidence of that. When she visited the TechCrunch Disrupt conference in San Francisco in 2016, products that supported women’s health were dotted around the exhibition hall, “looking lost and out of place,” she tells Business Insider. She decided to present Clue as a femtech company, and since then conferences devoted to the sector have cropped up.

“Understanding of women’s health has undeniably improved since Clue was launched, and we are proud to have been at the forefront of this advancement,” Tin says. The app was born from Tin’s astonishment that humans had found a way to harness technology and science to land a man on the moon, but couldn’t tell a woman when they could or couldn’t get pregnant.

Since then, Clue has worked with Columbia, Stanford, Oxford, and the Kinsey Institute to better understand female health. It opened up its anonymized database of information to leading researchers, with nine scientific studies ongoing aiming to better understand the menstrual cycle and female reproductive health.

Clue continues to evolve. “We’re always striving to enhance our offering, and will be announcing new and significant product features over the next few months,” Tin says.