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Ian McKee’s vision when founding online content marketplace Vuulr in 2017 was to create what he calls a new global broadcast content economy. In short, bringing content buyers, sellers, and brands together on one online platform.
Vuulr is cutting the costs, time, and complexity of film and television-content deals. McKee points out that up to 40% of the $240 billion spent on content acquisitions annually is lost to the cost and friction of transactions.
"I am passionate about democratizing the access to distribution for all filmmakers and content creators," McKee tells Business Insider. "About reducing the time it takes to do a deal from months to days, and slashing the cost of doing a deal."
The platform is free to use, for both buyers and sellers. All offers and negotiations are completed online, and Vuulr charges a commission on successful sales. McKee says the company is streamlining the purchase process, with deals on average taking just over eight days, compared to three to six months in the traditional physical market.
McKee launched Vuulr in 2017, marking his second large-scale entrepreneurial venture. He was previously the founder and CEO of social-media marketing firm Vocanic.
“We are fortunate that the current climate has meant that Vuulr has exactly the product, at the right time for the industry, especially now that the future of entertainment is as an internet-delivered product,” McKee adds.