Kwubiri recently took up a newly created role at the Swedish retailer as one of H&M’s heads of diversity and inclusion.
Two years ago, the fashion group faced immense backlash over a sweater that many believed to have racist messaging. Kwubiri, carrying a wealth of experience behind her, joined when the brand aimed to rebuild internal efforts at improving diversity and fostering a workplace that aligns with international representation.
“Navigating through change, whether professional or personal, is never easy. It takes time and requires real work and intention,” she tells Business Insider.
Her efforts are aimed at bridging a gap in fashion when it comes to equality between race, sexual orientation, gender, and ethnicity. She believes that regardless of anyone’s line of work, designation, or years of experience, it is vital that everyone uses their voice to change the narrative.
“I have a responsibility and duty to advocate for people that look like me and other underrepresented groups,” she says, adding that it was important to her to pave the way for others like her.
“The future is open for me to do anything. What I will continue to do is take my rightful seat at the table and utilize my voice for progressive, necessary change, specifically in corporate spaces.”