Chief Technology Officer, Cofounder, and President, Cruise
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Spotify’s Chief Content and Advertising Business Officer Dawn Ostroff is defining a new era for the audio market in which podcasts take center stage.
Under Ostroff’s leadership, Spotify has signed high-profile podcast deals with talent including Michelle Obama and Joe Rogan, as well as entertainment brands like Warner Bros. and DC.
The streaming company also cornered a chunk of the roughly $500 million global podcast industry through the purchases of podcast companies including Gimlet, The Ringer, Parcast, and Anchor FM.
Content consumption on Spotify was disrupted earlier this year as the coronavirus pandemic changed people’s routines, and listening habits. But the company still grew its subscriber base by 27% year over year, to 138 million as of June, with help from a boost in family-plan signups.
Spotify also rolled out new features, like video podcasts, to try to keep users engaged and experiment with the next evolution in audio.
Ostroff, who joined Spotify in 2018, has also pushed the company to create and adapt podcasts for local markets around the world, like Netflix and other streamers do with video, rather than simply translating or dubbing the titles for other languages.
She oversees all Spotify’s content businesses, which include music and podcasts as well as the platform’s global advertising business.
But her biggest achievement has been the dramatic shift of podcasting’s power within Spotify that is fundamentally changing how people view the audio-streaming business.