Nguyen Thi Phuong Thao
Chatri Sityodtong wanted to build a mixed-martial-arts platform grounded in what he saw as Asian fighting values: integrity, honour, discipline, courage, compassion, humility, and respect. The result was One Championship, established in 2011 and now the largest sports media property in Asia.
As founder, CEO, and chief spokesman, Sityodtong has integrated his own experiences into the One Championship brand story.
Born and raised in Thailand, his family lost their home and life savings through bankruptcy, compelling Sityodtong to overcome hardship on his journey to eventually receive an MBA at Harvard and become an entrepreneur. This resilience, he believes, is central to his company’s mission.
“Every region of the world has several multibillion-dollar sports-media properties such as NBA and NFL in the US or EPL and F1 in Europe. At the time, Asia had nothing. I saw an opportunity to create Asia's first global sports media property,” he tells Business Insider.
“Through the magic of our real-life superheroes and the power of storytelling, we are on a mission to ignite hope, celebrate values, create dreams, inspire nations, and change the world.”
Sityodtong is now looking at ways to diversify the One brand. Last year he unveiled his newest media venture with the launch of One Esports, a joint venture with Japanese media giant Dentsu. The company has since announced it will operate Asia’s largest esports world championship, the Dota 2 World Pro Invitationals.