BRET TAYLOR Salesforce

Salesforce

Bret Taylor

Chief Operating Officer, Salesforce

This year has been a transformational one for Salesforce and COO Bret Taylor, who has risen rapidly through the ranks since joining the company through acquisition four years ago. Since joining Taylor has played a key role in shaping its strategies.

“Every single industry, overnight, went digital,” Taylor tells Business Insider, referring to the effects of the pandemic. In this new “all digital, work-anywhere economy” Taylor is the product visionary making sure Salesforce’s software helps sales, service, and marketing professionals adapt.

Those efforts have included building new collaboration features into customer-relationship management tools and adding integrations with Amazon and Zoom. It also released a suite of products — branded Work.com — to help companies reopen their offices safely.

Ultimately, Salesforce wants to be a partner and adviser to its customers as they undertake massive change during a time of unprecedented transformation.

“We really try to sell to not just technology leaders, but to business leaders,” Taylor says, “who aren't necessarily looking at technology for technology's sake, but looking at it to achieve an end.”

While Taylor’s role during the pandemic has been crucial, his responsibilities may widen even more in the future. He is widely believed to be the next in line to Salesforce CEO and cofounder Marc Benioff.