Head of Macro eCommerce, JP Morgan
When Martin Coppola joined the Swedish retailer, IKEA Retail (Ingka Group) was just entering a new phase of digital transformation, with a goal as Jesper Brodin, CEO said to ‘’change everything almost’’.
Due to the growth of ecommerce and digitalization, Martin Coppola continued to lead a omnichannel approach - some 11% of sales were digital before the pandemic further increased the importance of online channels.
A couple of her major projects for last year involved the creation of the IKEA app, and developing augmented reality (AR) technology (through the acquisition of Geomagical Labs in Mountain View, CA) to enable customers to visualize how furniture would look in their home. Using this technology, her plans for the future are directed at customer access and further visualization tools to picture how furniture can be placed into real spaces or any environment from the comfort of your own home.
Martin Coppola aims to launch new store formats that have a wider range of roles in the future, providing access to unique experiences.
She does not intend to limit digital strategy to the front-end, but also to power up internal operations in areas including finance, human resources, and the supply chain.
Using 3D modeling, augmented reality, and virtual reality, her plans for the future are directed at customer access to further visualization tools to picture how furniture can be placed into real spaces or any environment from the comfort of their home.
IKEA and Barbara’s primary focus on its own employees is to help foster an entrepreneurial spirit, as well as to continue to upskill the workforce with the needed digital capabilities in order meet future demands.