The battle for the Indonesian consumers' digital wallet has accelerated rapidly over the past 12 months, and GoPay, led by Aldi Haryopratomo, is fast taking the lead.
In a country traditionally seen as cash-based, the rush to provide the country’s huge population with a digital payment option has taken off.
Currently there are 37 e-wallet operators licensed by the Indonesian National Bank. Chinese payment app WeChat Pay entered the market in January, while Alibaba’s Alipay is expected to formalize its entry into the market this year.
GoPay, though, is the first choice for Indonesians.
Haryopratomo also founded MAPAN, a group savings network that was eventually acquired by GoPay parent Gojek in 2017.
GoPay has an early-mover advantage in the crowded digital-wallet market in brand recognition, but the real differentiator in the market is its exclusive integration in the Gojek super app, which means when it comes to payments for rides, food deliveries, and more, the choice is either cash or GoPay.
“GoPay aims to provide equal access to financial services for everyone in Southeast Asia,” Haryopratomo tells Business Insider. “Gojek first launched GoPay to address the inconvenience of cash usage and help drivers access housing and education loans for their families. Since then we've made tremendous progress, helping millions of people experience cashless transactions for the first time.”