AKIKO NAKA Wantedly

Wantedly

Akiko Naka

CEO and Founder, Wantedly

As far as recruitment sites go, Tokyo-based Wantedly has an unusual mission but one that resonates with younger job seekers: to create a world where work meets passion.

Founded by Akiko Naka, in 2010, Wantedly connects companies and prospective employees based on their passions and interests, rather than pay or benefits.

Job postings on the site don’t include salary details, and they don’t ask candidates to send in their résumés. Instead, the site enables would-be employees to casually drop by the offices of the companies they want to work for and meet the team.

“We want to change the way job seeking is done,” Naka tells Business Insider. “That more than just salary and benefits, it is equally important to align both companies and job-seekers in values, mission, and purpose.”

It’s a novel concept that's proved successful. Wantedly has over 30,000 companies using the platform, including Sony, Panasonic, and Uber, and has 1.2 million active users in Japan. Last year the company made its first international expansions, into Singapore and Hong Kong.

“We wanted to make work more purpose-oriented in Japan, and in the process found that other countries like Singapore and Hong Kong face the same challenges to a certain degree,” Naka adds.